Answer Engine Optimisation (AEO) is the practice of creating content that directly and clearly answers user questions so it can be surfaced by AI tools, voice assistants, and search features.
AEO focuses on intent precision. Instead of targeting broad topics, you’re identifying the exact phrasing users are likely to use and responding in a way that can be lifted directly. This includes structuring content with clear question headings, concise answers, and supporting details underneath. It also relies heavily on schema and formatting, which help search engines and AI tools understand where answers begin and end.
Visibility in AI Overviews can take weeks or months depending on authority, content quality and crawl frequency.
Yes. Strong backlinks still help establish authority and trust, which influence AI-generated search visibility.
Visibility in AI Overviews can take weeks or months depending on authority, content quality and crawl frequency.