Generative Engine Optimisation (GEO) is the process of structuring content so AI tools like ChatGPT and Google AI Overviews can accurately interpret, extract, and cite it in their responses.
GEO is about aligning with how large language models process information. These systems prioritise clarity, semantic meaning, and structured context over traditional ranking signals. That means content needs to be written in a way that’s easy to segment, summarise, and trust. High-performing GEO content typically combines concise definitions, strong internal linking, schema markup, and topical depth, making it easier for AI to validate and reuse.