AI is reshaping how websites are designed and used. This section covers how AI improves UX, how AI-powered sites differ from traditional ones, and what the rise of AI agents means for the future of web design.
AI tools can track how users interact with a site and identify friction points. This allows: Smarter navigation based on
AI agents may reduce direct browsing, but they still rely on websites as source material. The role of a website
AI introduces dynamic behaviour into websites. Instead of showing the same content to every user, AI-driven sites can: Personalise messaging